Live life fully in comfort and style.
This is the concept behind The Able Label's new spring / summer range which launches this April. Combining the latest colours and trends with the most comfortable fabrics and made them all easier to dress into and out of – you can now have style, comfort and function in clothes that look as good as they feel.
The collection brings you bright colours, brilliant prints and stripes as well as new woven shirts to give a versatile casual-smart look. We hope you love them as much as we do!
To request a catalogue in advance, call 01622 744242 or email firstname.lastname@example.org
Mothers (and not forgetting Grandmothers) Day is just 10 days away.
Founder Katie tells us how truly inspirational her grandmother has been and how her grandmother triggered the launch of The Able Label clothing.
As a buyer at White Stuff, we’d pride ourselves on creating beautiful, quality clothes that made people happy wearing them. Never did I consider the large numbers of women who found dressing into many high street clothes difficult, or just impossible.
You don’t appreciate the difficulties some people face dressing, until you yourself have experienced or seen it first hand – I certainly didn’t. My grandmother had Parkinson’s and with it lacked strength and dexterity, had reduced mobility and also faced cognitive difficulties.
She’d always tell me how much she hated my grandfather helping her to dress, feeling she was. Losing her dignity. She was also certainly not willing to sacrifice her style either taking great pride in what she wore. It really was a big part of her identity and she did not want to lose this.
From seeing my grandmothers need and going on to speak to many other women in the same position as her, The Able Label was created to bridge the gap between fashion and function.
The Able Label clothes have two key rules:
- no overhead dressing
- no fiddly fastenings
We also use quality, easy care fabrics with high stretch to make dressing easier and have colour coordinated internals to help dress items the right way if you have cognitive difficulties. This is all whilst maintaining style and comfort.
I remember trying clothes on my grandmother to gain feedback and after checking she didn’t mind me doing so, she replied,
No dear, if you can help one other person in the same situation as me, you do what you have to do.
This still resonates with me today and is a key driver behind why we do what we do.
Had it not been for my grandmother, we may never have started the business. She has made us so passionate about helping others to maintain their style and identity as well as independence and dignity.
Like we achieved at White Stuff, The Able Label is making people happy wearing our clothes but, for a whole different reason.
Happy mothers day Grandma, I hope you’re looking down on us with a big smile having seen how far we have grown the business in your name!
To find out more on The Able Label, see our 'About Us' page by clicking here.
If you would like to contact us directly you can:
Phone: 01622 744242 // Email: email@example.com
We are constantly talking to our customers - listening to their feedback and where possible, taking action.
Previously the Frankie Straight Leg Trouser was only available in navy. However by popular demand, it is now also available in black too!
The best selling Frankie Trouser in black has all of the same features you loved from the navy version including flattering high rolled waistband, easy-care super comfy high-stretch fabric, no fastenings at the waist and extended zip at the hem but offers an alternative colour.
Our founder Katie was invited along to Canterbury Christ Church University on Monday. She formed one of four on the panel of the Occupational Therapy (BSc) Hons final year group assessment day for their Innovation and Entrepreneurship module. The module aims to utilise the group’s knowledge of occupation to investigate and respond to emerging opportunities for service development and entrepreneurial practice. The course enabled students to develop abilities in collaboration, negotiation, planning and presentation within deadlines.
Katie said, “This module is fantastic for the students as it really encourages them to think outside the box and think practically as to how they can solve problems faced by their industry. They're able to take what they have learnt from the course and what they have experienced working in industry and take it one step further. They can apply it them in a way that they perhaps would not have been considered otherwise”.
Sat on the ‘Dragons Den panel’, Katie was seated between the Universities Student Enterprise Manager, helping students with career development and also an Occupational Therapist specialising in mental health.
Katie said, “The standard of the studens work was extremely high. The attention to detail was very apparent and it was evident that these students had put great thought and effort into the module, which they all clearly enjoyed. They all generated business plans to support gaps in the market they had identified, encouraging them to take ideas to the next level considering how to make them a feasible business”.
So much consideration had gone in, the groups has no issues with answering questions that the panel through at them after their presentations as they’d all clearly done their homework!
Katie concluded, “It is so great to see young talent being encouraged to think entrepreneurially. There were so many brilliant ideas in the room. Bringing groups together to encourage group working and also start considering how to make feasible businesses from the ideas was wonderful to see and be involved with”.
The students will find out how they did in a few months time and Katie looks forward to sitting on the next panel in May.
If you would like to find out more about Canterbury Christ Church University and the Occupational Therapy course, you can do so by clicking on the links below:
Valentines Day is just around the corner. This year, don’t limit the love – with a significant other or not, take the opportunity to celebrate your love for friends and family, as well as yourself. Show anyone you love, just how much they mean to you. Or go ahead and treat yourself, you know you deserve it!
We have a selection of gift ideas, to show the love however you plan to spend this Valentines day.
Treat yourself to cosy comforts with:
Cathie Hot Water Bottle, £15
Still cold? Our cute hot water bottle that is made in the UK is sure to heat you up in the home. As well as keeping you warm, a hot water bottle can give you many hours of relief from aches and pains and a wide variety of injuries and ailments. Measuring 17 x 24 x 6 cm, it is an ideal size being easier to carry.
Our cosy nightwear range will ensure you get a good night sleep. Front fastening with touch closures, they give you the option to avoid overhead dressing. Match back with our warming non-slip bed socks to help prevent falls through slipping.
Lilly Knitted Cape
£39.95 - £33.29 exc VAT
Available in a choice of three colours, our Lilly Knitted Cape is a great solution to keep the chill off. With its collar that sits high on the neck and super soft and warm fabric, this is a hero winter warmer. With no armholes to contend with, this style is easier to get on and off. It may appear that this cape fastens with a button at the neck however the button is just for decoration – the cape actually fastens with Velcro meaning no fiddly fastening.
Show someone the love with:
Bella Scarf, £15.95
Our collections of jewellery and scarves have all been designed to coordinate with our clothing so you can easily mix and match outfits. Magnetic jewellery takes the faff out of fiddly fastenings.
Lorna Knitted Wrap, £55
We have a range of stylish, on-trend wraps that without sleeves or any fiddly fastenings to contend with, are easier to take on and off. The warm fabrics and stylish designs are versatile and timeless seeing you through a variety of occasions and also seasons.
Stella Top (Dragon Red),
£47.50 - £29.58 exc VAT
Our beautiful fit and flare style Stella Top, comes in a beautiful dragon red colour and in viscose/elastane, drapes elegantly for a stylish look. You also have the option to fasten and unfasten at the front making it easier to get on and off.
Share the love this Valentines Day,
It has been a full year since we began selling The Able Label clothes, all specifically designed to make dressing easier for stylish women. A year on, we speak to our founder Katie about how the year has gone and what the future holds.
Founder Katie with Kent Young Entrepreneur award
1) What is the biggest achievement by The Able Label this past year?
We are incredibly proud to have had our hard work recognised having won and been nominated for several awards. The Able Label was a finalist in the Kent Start up award and I won runner up in the Young Entrepreneur category. On the day of our first year anniversary, we also found out we had been nominated and made it through as a finalist of the Kent Dementia Friendly awards.
2) Tell us about the first year of The Able Label.
Where to start? So much has happened in a year!
Due to demand, we have doubled our range and will also be introducing more new styles in time for Christmas which we are very excited about.
The Able Label is stocked by key charities who can all see the benefits of the clothing for the groups they support.
We have also extended our services also offering alterations and continue to give VAT exemption to those it applies to on the majority of our lines.
Most importantly though, we have built a strong and loyal customers base who love the ranges and have placed several orders with our styles helping them to remain independent. These customers also include family members and carers buying on behalf of women they support with one carer recently feeding back,
“I am 46 years old and care for an 84-year-old lady who has recently ordered a number of items from The Able Label. I don't think I have ever received better service from any other company. Products are excellent, very thoughtfully designed and well made. I wouldn't hesitate recommending this company to anyone. First class communication and service. Thank you.”
We have learnt so much this year. The invaluable feedback we have had from customers as well as Occupational Therapists, we work very closely with, has meant we have been able to enhance our ranges, continuously improving them.
Behind the scenes on first photoshoot
3) Tell us about the team that made The Able Label happen.
The successful year we have had can only be attributed to the fantastic team that have supported the brand from the start. They are all experts within their industry and provide invaluable knowledge and expertise to help us maintain the highest standard and attention to detail that’s never compromised. We are incredibly lucky to have them on board.
Amongst the team, we have designers, garment technologists, a creative director, expert retail advisors and very skilled manufacturers making our lovely clothes. Without them, The Able Label would not be what it is today.
4) Is there anything you would do differently?
There is nothing we would do differently as such, we just want to continue to learn, develop and grow the range of clothes to carry on helping women remain as independent as possible when dressing each day.
5) How do you stay motivated and inspired?
Just the feedback we receive from our customers is enough to keep me motivated. Seeing what a difference our clothing can make to people is extremely rewarding. We meet such inspiring individuals that make all our hard work worthwhile.
6) Over the year, The Able Label has developed some fantastic partnerships with charities, brands and organisations. How important have they been to The Able Label?
They have been key to The Able Label’s growth. We are being stocked by some huge charities including Alzheimer’s Society, Parkinson’s UK, National Osteoporosis Society and Different Strokes. They’re doing fantastic work in supporting the groups they work with and we are very pleased to be able to help them with this. They’ve helped us to raise awareness of the The Able Label brand from being unknown a year ago before launching.
The Able Label clothes being made
7) What is the process behind creating a The Able Label product line?
So much goes into creating The Able Label clothes. We work nearly a year in advance in order to give us enough time to rigorously trial and test every item before it is included within the range.
We begin the process by speaking to customer and healthcare professionals to really understand the wants and needs of our ladies. After researching the seasons’ key colours and trends, all of this information is then translated into designs that are prototyped so we can begin trials to ensure feedback has been followed closely enough. We go through this process, which also includes fitting the garments on various body shapes, at least three times before we sign anything off having met all the requirements.
It is then over to our skilled manufacturers in Portugal, renowned for their expertise in jersey, to create the lovely clothes for our customers.
8) Autumn is here, and Winter approaching - what are The Able Label's plans for the season?
This season, we’re really focused on gifting particularly in nightwear, an area our customers have told us they would love to see us doing. We have four nightdresses, which all open at the front and fasten with our usual high quality Velcro, cosy bed jackets for extra warmth and bed socks with practical grippers to help prevent slipping.
9) What's planned for the next year?
Next year we want to reach more people and let then know about the work we are doing and the benefits of our clothes.
We are already working on new spring/summer and autumn ranges to keep our customers stylishly independent .
We also are about to launch into Australia, which is incredibly exciting.
Here’s to another year building on the success of last year!
We are incredibly proud of the people we work with and who stock The Able Label clothing so wanted to take the opportunity to say thank you to some of our partners for the continued support. In this blog we want to return the favour by appreciating some of the work they do.
One in every 500 people has Parkinson’s, which works out to be about 127,000 people in the UK. The charity drives for better care, treatments and quality of life.
Find out more about Parkinson's UK
Based in Oxford, Spring Chicken’s aim is to make getting older better for everybody. With life expectancy has increased by 10 years in the last 60 years, they have made it their mission to help everybody make the most of this amazing gift of ten more years.
Find out more about Spring Chicken
Their mission is to improve the lives of all those affected by dementia and memory loss. They aim help those living with dementia as well as family and professional carers each step of the journey with practical advice, specialised products and a supportive community.
Find out more about Unforgettable
Stroke is the single largest cause of disability in the UK. Over 150,000 people suffer a stroke every year and 25% of them are under retirement age. Different Strokes provides a comprehensive support service for younger survivors and their families.
It is still largely managed and staffed by younger stroke survivors and those with close personal experience of stroke.
5% of every The Able Label sale that comes through Different Strokes is donated to the charity.
Find out more about Different Strokes
Mobility at Sea
Helping to make cruising more accessible, they provide everyday Living Aids to enhance your cruise experience. They will deliver direct to your cabin on all major Cruise Lines.
Find out more about Mobility at Sea here
The award winning provider of products and services designed to support independent living have over 2,000 Daily Living Aids and Disability Aids. The comprehensive range includes daily living aids, mobility equipment, disability equipment and therapeutic resources.
They have a heritage of over 65 years helping to improve the quality of life and independence of older people, disabled adults and children and their carers.
Find out more about NRS Healthcare
The Able Label is an innovative womenswear lifestyle clothing brand that designs all styles in house alongside Occupational Therapists and customers and make all our lovely garments within Europe. The range of clothes allow easier dressing for those who like to look good but find high-street fashion too fiddly or awkward to wear. We appreciate that it's often the little things in life that can make the biggest difference so attention to detail is always at the heart of everything we do.
We help to overcome some of the day-to-day issues that can arise when dressing – independence, the desire to remain stylish and to maintain a sense of identity in spite of reduced dexterity and impaired mobility or cognitive skills.
Ease of Dressing
Our clothes have all specifically been designed to make dressing easier. This includes, colour coordinated internals making areas like armholes easier to find as well as touch fastening closures which require minimal strength and no over dressing. Why do we need fiddly button fastenings and to dress items over the head anyway?
All our fabrics and our garments are of the highest quality and made in Europe, with mills and factories known for their expertise in jersey.
All fabrics are machine washable at 40 degrees unless stated otherwise.
Our stylish and versatile clothes are timeless wardrobe essentials that are easy to outfit and can be worn season after season.
Trialled and Tested
Occupational Therapists and people who would benefit from wearing the clothes have all rigorously tested each style.
With all clothing specifically designed to make dressing easier, we are able to offer VAT relief to those it applies to. Find out if you are eligible for VAT relief here.
Convenient Ways to Shop
Whether online, over the phone or by mail order, we have several ways to shop to make things more convenient for you. Shopping on behalf of a friend, relative or someone you care for? Request a catalogue for them by clicking here so they can see the full range.
We offer an express delivery should you need it. Buy and try - not sure if the item is right for you, not a problem as you can return it on us for free. Find out more on our Delivery & Returns page.
Because we Genuinely Care
Founder Katie’s grandmother had Parkinson’s, so she saw first-hand the difficulties her grandmother faced in dressing. Not just for women with Parkinson’s, the clothes are for anyone with dressing difficulties. We are here to help so if you have any questions or want further advice on The Able Label clothing, call the team on 01622 828994.
You can find out more about us on our website About Us page here.
We have recently created a series of NEW short videos to visually help demonstrate exactly how The Able Label clothes can make dressing easier.
The videos showcase exactly how our garments have been redesigned with our unique ‘EasyFasten system’ to make them easier to dress into and out of. They also convey how discrete these adapted designs and hidden extras really are and how style is maintained throughout.
Our videos aim to help you can make a more informed decision as to whether specific items are suitable for you.
So without further a due, we will let the videos do the talking. See below a sample of The Able Label videos. All videos can be found on The Able Label You Tube Channel here. Alternatively, each of our product pages on theablelabel.com shows videos for that relevant product.
We hope you find them useful, Enjoy!
0102 Sophie Jersey Dress - Navy Stripe
£59.95 (excl VAT £49.96)
0205 Tabatha Tee - Coral Stripe
£35 (excl VAT £29.17)
0202 Linda Wrap Top - Gingko Print
£47.50 (excl VAT £39.58)
We have had several people call us for clarification about VAT exemption and whether it applies to them. Others have simply put through orders oblivious to the fact that they may be eligible for VAT exemption on The Able Label clothing.
We therefore wanted to help explain VAT exemption on our clothes to help with future orders.
What is VAT exemption?
VAT is a tax that you pay when you buy goods and services as a consumer within the European Union, including the UK. 20% is the standard rate for VAT. H M Revenue & Customs (HMRC) states that “equipment that has been designed solely for people with a disability, chronic or terminal illness or on the adaptation of equipment so they can use it can be VAT exempt”. This means that they pay the retail price excluding VAT.
Who is entitled to VAT exemption?
As per HMRC wording, “people with a disability, chronic or terminal illness” can be VAT exempt. Chronically sick means that you have an illness that is likely to last a long time and disabled means substantially and permanently handicapped by illness or injury. Some disabilities covered by this include arthritis, diabetes, lupus, angina, parkinson’s, stroke, dementia, fibromyalgia, MS and ME.
Please be aware that VAT exemption does not apply to a frail elderly person who is otherwise able-bodied or any person who is only temporarily disabled or incapacitated, such as with a broken limb.
The items must not be purchased for the general use of other able-bodied persons, they have to be for the own ‘personal and domestic use’ of the disabled individual.
What items are VAT exempt?
Only products shown with "excl VAT" prices are available for purchase with VAT exemption.
How do I claim?
To claim VAT exemption when placing an order is simple. When you are at checkout follow these steps:
1. Tick the box “I qualify for VAT Exemption”.
2. You will then be prompted to create an account by clicking on the “Create an Account” link.
3. Complete details fully for all boxes to set up an account, and tick the button to show that you do qualify for VAT Exemption. Go on to complete the extra details fully for the VAT Exempt claimant and then click ‘Create’
4. Your account has now been created so click ‘Take me to my Cart’ to proceed with the order.
5. For future orders, log in and VAT exemption will automatically be applied.
What HMRC require
The Government requires that you fill in a simple declaration setting out the nature of your disability and/or chronic or terminal illness. We are required to retain a copy of your declaration and it may be passed to HMRC as evidence of your eligibility.
The Able Label require no proof of your disability or a doctor’s letter, however you need to remember that it is an offence to falsely claim that you or someone you are buying for is eligible for VAT exemption under the guidelines.
What to do now?
If after reading this guide you are still unsure if you or the person you are buying for qualifies for VAT exemption then please read the HMRC guide http://www.hmrc.gov.uk/vat/sectors/consumers/disabled.htm, consult your doctor for clarification or email us at firstname.lastname@example.org where we will be happy to help.