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The Able Label adaptive clothing, Founder Katie's grandmother

WHAT IT IS THE INSPIRATION BEHIND THE ABLE LABEL?

Founder Katie explains how truly inspirational her grandmother was and how her grandmother was the trigger to launching The Able Label adaptive clothing, on the anniversary of her passing.
MOTHERS AND GRANDMOTHERS DAY

MOTHERS AND GRANDMOTHERS DAY

Mothers (and not forgetting Grandmothers) Day is just 10 days away.

 

Founder Katie tells us how truly inspirational her grandmother has been and how her grandmother triggered the launch of The Able Label clothing.

 

 

As a buyer at White Stuff, we’d pride ourselves on creating beautiful, quality clothes that made people happy wearing them. Never did I consider the large numbers of women who found dressing into many high street clothes difficult, or just impossible.

 

You don’t appreciate the difficulties some people face dressing, until you yourself have experienced or seen it first hand – I certainly didn’t. My grandmother had Parkinson’s and with it lacked strength and dexterity, had reduced mobility and also faced cognitive difficulties.

 

She’d always tell me how much she hated my grandfather helping her to dress, feeling she was. Losing her dignity. She was also certainly not willing to sacrifice her style either taking great pride in what she wore. It really was a big part of her identity and she did not want to lose this.

 

From seeing my grandmothers need and going on to speak to many other women in the same position as her, The Able Label was created to bridge the gap between fashion and function.

 

The Able Label clothes have two key rules:

  • no overhead dressing
  • no fiddly fastenings

 

We also use quality, easy care fabrics with high stretch to make dressing easier and have colour coordinated internals to help dress items the right way if you have cognitive difficulties. This is all whilst maintaining style and comfort.

 

I remember trying clothes on my grandmother to gain feedback and after checking she didn’t mind me doing so, she replied,

 

No dear, if you can help one other person in the same situation as me, you do what you have to do.

 

This still resonates with me today and is a key driver behind why we do what we do.

 

Had it not been for my grandmother, we may never have started the business. She has made us so passionate about helping others to maintain their style and identity as well as independence and dignity.

 

Like we achieved at White Stuff, The Able Label is making people happy wearing our clothes but, for a whole different reason.

 

Happy mothers day Grandma, I hope you’re looking down on us with a big smile having seen how far we have grown the business in your name!

 

To find out more on The Able Label, see our 'About Us' page by clicking here.

If you would like to contact us directly you can:

Phone: 01622 744242  //  Email: cservices@theablelabel.com

Pretty patterns, comfy fabrics from The Able Label clothing

THE ABLE LABEL: MEET THE TEAM THAT MADE IT HAPPEN

We have been lucky enough to partner with some fantastic individuals who are expert in their industry as The Able Label builds up for launch. We invite you to meet some of the team who have been working extremely hard behind the scenes to make The Able Label what it is.
Katie Ellis, Founder
The Able Label Director, Katie Ellis
When she started The Able Label, Katie wanted to create a beautiful range of clothing, which had the added benefit of being extremely comfortable and easier to dress too.
Having previously worked for White Stuff as a Buyer, quality and attention to detail had been ingrained into her and she thought, ‘why not make these great clothes more accessible to everyone?’ So after seeing her grandmother find dressing become increasingly difficult due to Parkinson’s, she did. She created The Able Label.

Sally Bailey, Advisor
The Able Label, Sally Bailey
A guru in the fashion industry, Sally was previously the CEO at White Stuff and prior to that, was Brand Director at Miss Selfridge.
She is now writing a book on ‘Good Work: How To Succeed In Business Without Selling Your Soul’. With her wealth of retail knowledge and appreciation for socially aware businesses, she has provided invaluable support and guidance to The Able Label.

John Llewelyn, Garment Designer
The Able Label John Lewellyn
John has been designing for some of the biggest names in the business for almost 30 years. Now working on bespoke items, he has been vital in creating our designs, which not only consider style but also comfort and functionality for the end wearer. His vast tailoring experience has proved invaluable. As with everything The Able Label strives to do, attention to detail is at the heart of everything John does.

Nikki Rose, Garment Technician
The Able Label Nikki Rose
The extremely talented Nikki, has taken the designs and customer feedback on board to create the best fitting and most functional garment whilst maintaining style. She has also ensured that all garments are passing strict quality testing and been involved in garment fit sessions to create beautiful styles which are more comfortable and easier to get on and off.

Jo Fry, Marketing and Press
The Able Label Jo Fry
Previously working in PR for White Stuff and Jack Wills, Jo is now freelance and has helped us to let the right people know about The Able Label, so those who would benefit from the clothing, will hear about it.

Ian Murrells, Photographer
The Able Label Ian
Ian’s photography perfectly captures the style and essence of The Able Label. He specialises in fashion and portrait photoshoots so is an expert in capturing personality. This is perfect for us as we wanted to get across that The Able Label is a lifestyle brand – it is not about age or ability, it is about making the most of every situation.  

Mei An Collier, Stylist
The Able Label Mei An Collier
With an impeccable eye for style and a perfectionist attitude, Mei An helped take the The Able Label photoshoot from concept to assisting on the day.
Her enthusiasm and sheer love for the job, was contagious and got everyone motivated and meant we got all the shots we needed to on a very tight schedule.

Natacha Derian, Hair and Make-up
The Able Label Natacha Derian
Nat is an established international make-up artist who specialises in fashion. She has worked with a number of prestigious magazines including GraziaMarie-Claire and Cosmopolitan as well as working behind the scenes at London and Paris Fashion Weeks and red carpet events. This experience has shone through our fashion shoots with Nat keeping the models looking their best.

Nikki Belding, Hair and Make-up
The Able Label Nikki Belding
Making all the volunteers on our photoshoot look and feel their best, Nikki is one of our incredible hair and make-up artists.
With a vast range of styling ability, she has also worked on a diverse range of projects in the field, from the set at Holby City to creating masterpieces for Madame Tussauds.

Want to know how the team worked together to produce The Able Label's first collection? Coming soon is our blog 'from Research to Rail' - a look at every stage of the production of our garments and the promotion of it.