The Able Label Blog
Mothers (and not forgetting Grandmothers) Day is just 10 days away.
Founder Katie tells us how truly inspirational her grandmother has been and how her grandmother triggered the launch of The Able Label clothing.
As a buyer at White Stuff, we’d pride ourselves on creating beautiful, quality clothes that made people happy wearing them. Never did I consider the large numbers of women who found dressing into many high street clothes difficult, or just impossible.
You don’t appreciate the difficulties some people face dressing, until you yourself have experienced or seen it first hand – I certainly didn’t. My grandmother had Parkinson’s and with it lacked strength and dexterity, had reduced mobility and also faced cognitive difficulties.
She’d always tell me how much she hated my grandfather helping her to dress, feeling she was. Losing her dignity. She was also certainly not willing to sacrifice her style either taking great pride in what she wore. It really was a big part of her identity and she did not want to lose this.
From seeing my grandmothers need and going on to speak to many other women in the same position as her, The Able Label was created to bridge the gap between fashion and function.
The Able Label clothes have two key rules:
- no overhead dressing
- no fiddly fastenings
We also use quality, easy care fabrics with high stretch to make dressing easier and have colour coordinated internals to help dress items the right way if you have cognitive difficulties. This is all whilst maintaining style and comfort.
I remember trying clothes on my grandmother to gain feedback and after checking she didn’t mind me doing so, she replied,
No dear, if you can help one other person in the same situation as me, you do what you have to do.
This still resonates with me today and is a key driver behind why we do what we do.
Had it not been for my grandmother, we may never have started the business. She has made us so passionate about helping others to maintain their style and identity as well as independence and dignity.
Like we achieved at White Stuff, The Able Label is making people happy wearing our clothes but, for a whole different reason.
Happy mothers day Grandma, I hope you’re looking down on us with a big smile having seen how far we have grown the business in your name!
To find out more on The Able Label, see our 'About Us' page by clicking here.
If you would like to contact us directly you can:
Phone: 01622 744242 // Email: email@example.com
As we enter into the New Year and wave farewell to 2015, The Able Label reflects on the year gone by. It has been quite an action packed 12 months for us, which we would like to share with you.
The year hasn’t been without its downs too though. Sadly Founder Katie’s grandmother passed away. She was unable to see the first range that was inspired by her own difficulties faced dressing with Parkinson’s. We are sure you’ll agree that if she were still around, she would be incredibly proud of Katie and The Able Label.
Despite this, there have been many highlights this year including go live with the first collection, attending several leading tradeshow and also having some great feedback from the likes of Joanna Lumley!
The Designs Finalised
Working with some of the best designers, garment technologists and factories around, we finalised our first range of adaptive clothing, which looks great but also makes dressing easier too.
The Final Samples
After several trips to and from our factory in Portugal and many focus groups with customers and occupational therapist later, we got our final samples through. Thrilled with them and the positive feedback we received, we proceeded into production.
We had our first ever photoshoot and met with some incredibly inspiring individuals who volunteered to model for us wanting easier to dress clothes but with style still very important to them. We had some of the industries best hair and makeup artists working on making them over and a leading photographer photographing them. We went on to put the images into our first catalogue which can be found on our website http://www.theablelabel.com/catalogue_a/278.htm
We have had lots of positive feedback and list the best couple for you below. More can be found on our website http://www.theablelabel.com/testimonials_a/256.htm
'Many congratulations to Katie for this range of easy to get into clothes which are stylish and attractive and which I hope will become the mainstay of many wardrobes.'
'It is so nice to see someone has actually considered dressing when designing a clothing range. I ordered three vests and the quality is gorgeous! My son who is visiting even commented saying how beautiful they looked. No longer will I need to cut myself out of vests as these front fasten with velcro.'
-Mrs Harris, aged 84, from Reading
We had the opportunity to meet Lord Young and show him some of The Able Label’s easy dress clothing collection at Enterprising Women Event held at The British Library.
Several major tradeshows were attended where we were able to showcase the innovative collection including The Care Show and OT Show held at Birmingham NEC and also RehaCare International held in Dusseldorf.
We have featured in The Mail on Sunday, Saga Magazine, The Lady Magazine, The OT Magazine, Thiis Trade Magazine and Arthritis Care’s Inspire Magazine to name but a few. We even had our product rated 5/5 in Able Magazine.
So as you can see, the year as been action packed for us and we look forward to the same in 2016 - brining out more desirable designs that also make dressing easier. Let's toast to an exciting year ahead!